Audit & data foundation
Shopify integration, events, lists, consent, tracking, segments, and existing flows are reviewed. Faulty data or duplicate triggers are sorted out before new campaigns.
NJUME Studio · Retention
Klaviyo & email marketing.
NJUME connects Shopify data, consent, segments, automated flows, and campaigns into an email system that supports repeat purchases and customer relationships — without indiscriminate send frequency.
Strategy & segments
Purchase behavior, engagement, product interests, and customer status determine which communication makes sense. Not every contact should get the same message.
Welcome flow
New contacts get to know the brand, the offer, and relevant products. Timing, content, and incentive are adapted to positioning and purchase cycle.
Abandonment
Browse abandonment, cart, and abandoned checkout are kept separate so reminders match behavior and don't overlap.
Post purchase & winback
After the purchase, product knowledge, cross-sell, repeat-purchase logic, and winback communication help continue the relationship in a sensible way.
Campaigns & reporting
Newsletters, product launches, and promotions are planned, tested, and assessed by shop revenue, deliverability, clicks, unsubscribes, and segment performance.
From shop event to the right message.
Review
Audit integration, consent, events, lists, deliverability, and existing flows.
Plan
Define segments, lifecycle, priorities, content, and measurement.
Build
Implement templates, flows, logic, tests, and campaign calendar.
Optimize
Evaluate data, resolve conflicts, and improve content step by step.
What does a Klaviyo agency do?
It connects technical integration and marketing strategy. That includes data, consent, segments, templates, flows, campaigns, tests, and reporting.
Which flows are important?
Welcome, browse abandonment, abandoned checkout, post purchase, winback, and back in stock are often relevant. Priority and scope depend on the shop.
Optimize an existing account?
Yes. We check whether events arrive correctly, flows overlap, segments make sense, and templates work on mobile and in terms of content.
Is Klaviyo always the right choice?
No. With small lists or rare purchases, a simpler solution may be enough. Tool costs and maintenance effort need to match the business benefit.
Shopify integration?
Klaviyo is connected to the Shopify store and relevant forms. Data flows and events are tested before going live. For more complex data paths, we add n8n and AI automations to CRM, ERP, support, or internal systems where needed.
GDPR and consent?
Consent, documentation, unsubscribes, and data flows are handled technically. Implementation doesn't replace individual legal advice.
Automations only?
No. Flows map the lifecycle, while campaigns respond to products, seasons, and current topics. Both areas need a shared frequency and segment logic.
How is success evaluated?
Not just opens: revenue attribution, clicks, conversion, unsubscribes, deliverability, segment performance, and actual repeat purchases are considered together.