A good Klaviyo flow responds to traceable behavior, has clear inclusion and exclusion rules, and complements the rest of the communication. Seven commonly relevant flows are a starting point — not automatically the right order for every shop.
1. Welcome
New contacts get to know positioning, products, and what to expect from the communication. Source, consent, and, where applicable, an incentive determine the sequence.
2. Browse Abandonment
The contact viewed a product but didn't add it to the cart. The flow needs sufficient identification and should be more restrained than a checkout reminder.
3. Added to Cart
An item is in the cart without a checkout having been started. Filters prevent buyers from being reminded after an order.
4. Abandoned Checkout
A checkout was started but not completed. Timing, product data, exclusion after purchase, and the technical checkout URL need to be tested.
5. Post Purchase
After the purchase, thanks, usage tips, care, fitting add-ons, and service help. Transactional information and marketing must stay cleanly separated.
6. Winback
The time window follows the real repeat-purchase cycle. A blanket deadline ignores whether products are bought after weeks, months, or only once.
7. Back in Stock
Interested customers get a message when a desired product is available again. Stock, sign-up, and shipping logic need to work together reliably.
Before activating
Shopify integration, events, consent, deliverability, segments, and conflicts are reviewed. Better three reliable flows than seven overlapping automations. You'll find the tool comparison under Klaviyo or Shopify Email; shop work under Shopify Agency Berlin.
Primary sources and documentation
As of: August 29, 2026. This article describes a professional decision framework and is not a guarantee of revenue, rankings, or results.