A conversion audit doesn't start with a new button color. First, it checks whether users can understand, find, compare, and buy the right product without avoidable hurdles. These 25 points form a reproducible first pass.
Offer and orientation
- Is it clear within a few seconds what is being sold?
- Are the audience and the main benefit concrete?
- Do navigation and search lead to the most important ranges?
- Are collections structured by real selection criteria?
- Is the next step on mobile devices unambiguous?
Product page
- Does the opening answer benefit, price, and variant?
- Do images show relevant details and use?
- Are delivery time, returns, and availability understandable?
- Do variants and sizes explain their differences?
- Does the buy button stay reachable without covering content?
Trust and decision
- Are reviews concrete and credible?
- Are shipping costs clear before checkout?
- Are contact, provider, and policies easy to find?
- Are claims backed up rather than just asserted?
- Does the FAQ address actual objections?
Cart and checkout
- Can quantity or variant be corrected easily?
- Are discounts and subtotal easy to follow?
- Does the cart work without unnecessary distraction?
- Are payment methods and express options displayed correctly?
- Do test orders go through on important devices?
Technology and measurement
- Is the LCP element optimized?
- Do images have suitable formats and sizes?
- Do View Item, Add to Cart, and Purchase fire correctly?
- Does tracking respect consent?
- Is there a prioritized hypothesis instead of an unordered list of errors?
An audit doesn't deliver a guarantee of results. It translates observations and data into testable priorities. For a new build, our guide to setting up a Shopify store also helps.
Primary sources and documentation
As of: August 29, 2026. This article describes a professional decision framework and is not a guarantee of revenue, rankings, or results.